Segment Development Manager About us In Piraeus our purpose is to be a pillar of stability for the Greek economy, to fuel growth and to promote innovation. We aim our footprint in society to be positive and lasting, for the benefit of our customers, our people, our shareholders and society at large, fully reflecting our values. In this way we express in practice our will to: create value in all we do, challenge the frontiers, enthuse our customers and build relationships of trust. Piraeus offers a full range of financial products and services to 4.5mn customers, representing the leading Bank in Greece in terms of customer loans and deposits. In 2025, Piraeus was recognized at the Euromoney Awards for Excellence as Europe’s Best Bank for Corporate Social Responsibility, Greece’s Best Bank for ESG, and Greece’s Best Digital Bank, reflecting our ongoing commitment to responsible banking, sustainability, and digital transformation. About the job We are currently seeking a strategic and dynamic Segment Development Manager to lead the growth and optimization of our Retail customer segments (Affluent & Mass Segment and Small Business Segment). This is a critical role focused on driving tailored strategies, customer value propositions, and segment-specific initiatives to customer engagement, loyalty, and profitability. Responsibilities • Analyze customer data and market trends to identify evolving needs, behavioral patterns, and opportunities for segment-specific value creation and formulate and implement data-driven strategies to support the growth and optimization of targeted retail segments, aligned with overall business objectives • Develop and execute customer engagement plans focused on acquisition, relationship deepening, and retention. Lead targeted campaigns, initiatives, and promotional activities across segments • Design and implement segment-specific value propositions that address the unique needs and expectations of each customer group • Plan the commercial exploitation of customers with the aim of acquiring, deepening/developing, and retaining customers. Lead campaigns, promotions, and initiatives targeted at specific segments to drive engagement, acquisition, and retention • Define and track key performance indicators (KPIs) to measure segment performance and profitability. Lead initiatives to enhance both quantitative and qualitative outcomes, including customer satisfaction and lifecycle value Qualifications • Bachelor’s degree in Business Administration, Economics, Marketing or related field. • Master’s degree in Business Administration, or related field will be considered an asset • Minimum 5 years work experience in role related to Customer Segment Development, Commercial Strategy, or Product/Marketing Management in a commercial or consulting company • Strong understanding of retail banking products, customer lifecycles, and market dynamics • Excellent verbal and written communication skills in English • Very strong analytical skills and problem-solving mindset What's In It For You In our bank it is a top priority to provide a modern work environment, where all our employees can perform and grow. As an employee of Piraeus Bank, you will be part of an organization that: • Holds a leading position in the Greek economy and maintains a robust presence in the community • Instills a workplace culture that embraces open communication, respect, inclusion and equal opportunities • Offers a competitive remuneration package, private health insurance program and other benefits for both employees and their families • Provides a challenging working environment that values accountability and celebrates high performance by implementing appropriate incentives • Empowers personal & career development and continuous learning while encouraging creative thinking and innovation • Provides an all-bank wellbeing program, fostering initiatives that enhance physical, mental & emotional health • Provides digital technologies and tools that fully support new ways of working and flexible working options, while communicate regularly and effectively All applications will be treated with confidentiality.