Marketing & Content Strategy Manager Location: Athens At Alpha Bank we are shaping the future of banking in Greece. Through our large-scale Transformation Program, we are changing the way we operate, the way we deliver results and the way we service our Customers. • We understand our Customers’ needs and design experiences around them. • We work in partnership and invite diversity of skills and perspectives. • We are forward-thinking and drive continuous improvement. • We make things happen; we execute quickly and focus on what is essential. If you are a change enthusiast who sets ambitious goals and works with a sense of purpose, we want to get to know you! Join our team and #be_part_of_tomorrow #AlphaBank #TheAlphaBlueprint #Tomorrow Purpose The Marketing & Content Strategy Manager will be responsible for supervising the actions taken to investigate and analyze market trends and consumer needs for banking products as well as to maintain the image of the Bank, contributing to the formulation of the Bank’s communication policy. What you will be doing : • Develop and implement advertising and promotion strategies for banking products and services. • Create and manage advertising campaigns, aiming at enhancing brand awareness and promoting products and services. • Cooperate with product-related Business Units to ensure that promotional efforts are aligned with bank-wide goals and with the Banking Services and Operations Legal Support Business Area to ensure correct trademarking. • Research audience preferences and market trends to determine the most effective ways to promote products or services. • Contribute to planning and managing advertising budgets. • Oversee the placement of advertisements in various media outlets, such as television, radio, the Press and online. • Monitor and analyze the effectiveness of advertising efforts and recommend adjustments, as necessary. • Collaborate with designers, writers and production teams to create advertising materials, such as brochures, videos and social media content. • Manage relationships with advertising agencies and vendors. • Cultivate a high-performance team by providing inspiration, while fostering a culture of empowerment, accountability and inclusion. What you need to have : • A Bachelor’s degree in Marketing, Advertising, Communication, Public Relations or in any other related field. • A postgraduate degree in a related field would be considered an asset. • A minimum of five (5) years of work experience in a managerial position in advertising within the banking sector or similar. • Strong communication and collaboration skills. • Excellent oral and written communication skills both in the Greek and in the English language. • Proficient use of the MS Office applications. What we offer : It’s all about our people. At Alpha Bank, you will enjoy: • A friendly and collaborative work environment that supports taking initiative and action. • A culture that centers around learning and continuous development and encourages everyone to bring their best self to work. • The opportunity to challenge your thinking through your participation in complex tasks and transformation projects. • Being part of a large Organization with a leading role in the Greek economy and a strong presence in the community. • Flexible working options. All applications will be acknowledged and treated in utmost confidence. Send you CV at [email protected] adding the phrase "Rebrain" | position title on the email subject.