Head of YouTube Video Strategy About Alter Ego Media Alter Ego Media is the leading media and entertainment group in Greece and one of the country’s largest content producers, employing more than 1,000 professionals across broadcasting, publishing, digital media, production and entertainment. Listed on the Athens Stock Exchange since January 2025, the company today boasts a market capitalization of approximately €400 million, reflecting investors’ confidence in its strong performance and growth strategy. The Group’s portfolio includes MEGA Channel, Greece’s most-watched television network, and the country’s most iconic and historic news brands — TO VIMA, TA NEA, and OIKONOMIKOS TACHYDROMOS. The digital portal IN.GR, which played a defining role in the spread of the Internet in Greece, remains a cornerstone of the Group’s online presence. Through its digital media network — including newsit.gr, tlife.gr, zappit.gr, iatropedia.gr, onalert.gr, and perpetual.gr — Alter Ego Media reaches millions of readers daily and continues to expand its footprint across diverse audience segments. The Group’s assets also include MY RADIO, the ALTER EGO STUDIOS production company, and MORE MEDIA, a creative content studio driving new formats and entertainment initiatives. With a commitment to responsible journalism, pluralism, and premium entertainment, Alter Ego Media continues to set new standards in quality and innovation. Our vision is to transform into an AI-first MediaTech group — combining creativity, data, and technology to redefine how content is produced, distributed, and experienced. By harnessing artificial intelligence and advanced analytics, Alter Ego Media aims to enhance audience engagement, personalize storytelling, and drive sustainable growth across all its platforms. Learn more: www.alteregomedia.org ________________________________________ Location: Athens (Hybrid) Reporting Line: Chief Digital Officer Employment Type: Full-time About the Role The Head of YouTube Video Strategy will lead the development, optimization, and growth of Alter Ego Media’s entire YouTube ecosystem. This strategic role combines creative vision, audience insight, operational excellence, and monetization expertise — ensuring the Group maximizes reach, engagement, and revenue across all YouTube channels. You will collaborate with editorial, commercial, digital, and broadcasting teams to transform premium television content, news coverage, and digital-first productions into high-performing YouTube video experiences. ________________________________________ Key Responsibilities 1. Strategy & Channel Development • Define and execute the holistic YouTube content strategy for all Group brands and verticals. • Grow and evolve a diverse ecosystem of channels (broadcast content, digital-first originals, thematic channels, news, entertainment). • Collaborate with editorial teams (IN.GR, TA NEA, TO VIMA Publishing & Digital) to develop video content that supports and enhances digital storytelling. • Adapt MEGA TV’s linear broadcast content into optimized digital formats (highlights, clips, best-of, shorts). • Ensure compliance with YouTube policies and internal editorial standards. 2. Audience Growth & SEO • Optimize titles, descriptions, thumbnails, tags, and playlists for maximum organic reach and watch time. • Leverage YouTube Shorts strategically to capture new audiences and increase long-form conversions. • Manage and activate the Community Tab to improve subscriber engagement and loyalty. 3. Monetization • Maximize programmatic revenue (AdSense) and key monetization metrics (RPM, CPM). • Collaborate with the Commercial/Sales Department on sponsorships, branded integrations, and native advertising opportunities. • Develop alternative revenue streams (Channel Memberships, Super Chat in Live Streams). 4. Rights Management • Oversee Content ID operations to protect intellectual property for MEGA and all Group assets. • Manage claims, strikes, and rights clearance for third-party music and visual materials. 5. Analytics & Insights • Monitor and optimize core KPIs (watch time, retention, CTR, subscriber growth). • Produce weekly and monthly performance reports for senior leadership. • Conduct competitive analysis and identify emerging domestic and global trends. ________________________________________ Requirements & Qualifications • 4–6 years of experience managing YouTube channels at scale, ideally within a media company or digital agency. • Strong understanding of YouTube SEO, algorithm dynamics, and platform best practices. • Proficiency with analytics tools (YouTube Analytics, Google Trends, social listening platforms). • Demonstrated ability to manage high-volume content pipelines and cross-functional stakeholders. • Excellent communication, leadership, and organizational skills. • Fluency in English and Greek. ________________________________________ What We Offer • The opportunity to define and drive the YouTube strategy of Greece’s most influential media group shaping how millions of viewers engage with our video content every day. • Direct involvement in revenue strategy and video monetization initiatives, collaborating closely with Commercial, Product, and Marketing teams. • Join a dynamic environment that values experimentation, continuous learning, and creative excellence at the heart of the Group’s digital transformation. • High-level visibility within the organization and clear pathways for progression across the digital, content, and commercial leadership landscape. • A market-aligned salary and benefits package that reflects your expertise, leadership, and measurable impact.